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AI makes demos cheap, not products easy

Published:
2 min read

Agentic development is making one thing very cheap:

the demo.

That is exciting. But also slightly dangerous.

From my own experience in product development inside a consulting company, the hardest part is rarely getting to the first impressive version.

The hard part is everything after that:

AI can accelerate delivery. But it can also accelerate technical debt if teams confuse “generated quickly” with “engineered properly”.

The real question is no longer:

Can we build this?

It is:

Can we make this robust enough to survive real usage?

That is where the extra thousands of commits live.

The teams I have seen do this well use agents for speed, but stay very disciplined on architecture and ownership. Some are even encoding that discipline directly into the agents themselves: TDD-first workflows, mandatory code review steps, structured planning before implementation.

That is the right direction.

An agent should not just produce code. It should participate in an engineering process:

Without that structure, agentic development becomes a faster way to create uncertainty.

With that structure, it becomes a real productivity tool.

I am optimistic about AI-assisted software development, but not because I think it removes engineering. I am optimistic because it can make disciplined engineering more scalable.

The demo is cheap now.

The product is still the product.


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